Underground Ads (Advertising, Design & Strategy for Non-Profits

Regularity in effect. Underground promises, Underground delivers. Each and every day a little bit of somethin’ somethin’ to contemplate, peruse, perchance, perhaps - a tiny bite of je ne sais quoi to add to your daily thinking on things like the role of advertising to help non-profits achieve their goals, the resurgence of the handwritten letter as a form of effective communication amongst friends, the responsibility of co-passengers on public transportation to warn one another of unknown substances on plastic seats, or the underestimated role that something as seemingly silly as soot plays in global warming.

That’s right, people. Soot.  AKA Black Carbon.

Soot is responsible for 25% of global warming.

Bet you didn’t know that.

Read the rest of this entry »

Yes, people. It is a special time of year.

It’s Earth Day.
It nearly hit 90 degrees in SF on Monday.
New flavors of ice cream are hitting the shelves.
The novel is making a comeback.
Instead of thinking “what’s next?”, people are thinking “what now?”
And these things, my friends, can mean only one thing:

The NTEN conference is coming to San Francisco, 4/26 - 4/28.

Underground is going to be there in fits and starts, but will certainly have a presence at the party, Monday night.
Hit us up if you are going to be in/around the area. We would love to meet you in person and take this virtual love affair into the realm of reality.

Underground loves you.