We’re very proud of our latest campaign, which we launched earlier this month in collaboration with La Colectiva de Mujeres at La Raza Centro Legal and the Labor Occupational Health Program at UC Berkeley, all made possible by a grant from the New Routes to Community Health program.

As you can see, it features portraits of the members of La Colectiva in outdoor advertising that’s running throughout San Francisco, and it’s designed to change perceptions about domestic workers while it produces more work for La Colectiva and more members, too. Reminding employers of domestic workers about the importance of that work– cleaning and organizing their homes, caring for their families– reminds them that is dignified work worthy of respect. Domestic work means a solid job for many immigrant women in San Francisco, and the campaign is designed to highlight the mutual benefits both employer and employee receive. The stunning portrait photography by Joseph Cultice only reinforces the immense strength and dignity of the women of La Colectiva.

Read the rest of this entry »