Regularity in effect. Underground promises, Underground delivers. Each and every day a little bit of somethin’ somethin’ to contemplate, peruse, perchance, perhaps – a tiny bite of je ne sais quoi to add to your daily thinking on things like the role of advertising to help non-profits achieve their goals, the resurgence of the handwritten letter as a form of effective communication amongst friends, the responsibility of co-passengers on public transportation to warn one another of unknown substances on plastic seats, or the underestimated role that something as seemingly silly as soot plays in global warming.

That’s right, people. Soot.  AKA Black Carbon.

Soot is responsible for 25% of global warming.

Bet you didn’t know that.

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Something happened on November 4, 2008—on that much we can all agree. Americans went to the polls in record numbers and elected a candidate whose most consistent message over the nearly two-year long campaign was as simple as it was clear: Change.

But what kind of change? How fast, and in what directions? Now that we’re being heard, how do we want to set the agenda? These aren’t idle questions, particularly for Underground and our clients, many of whom have spent the past eight years fighting a rearguard action against policies that were an unmitigated disaster for the environment, human rights, and the very idea of using science to fashion solutions to the immense problems we face. So where do we start, and how do we begin?

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