Underground Ads (Advertising, Design & Strategy for Non-Profits

Not to toot our own horn, but…

The rest of the world will find out in April when HOW Magazine publishes its 11th Annual Interactive Design Award edition, but YOU, dear Underground Blog Reader, get the low down skivvy on the inside tip:

WE WON! WE WON! WE WON!

(Not that we care about that kind of thing.)

But we are rather proud that StopSoot.Org - the video, website and ad campaign we created for EarthJustice - was selected out of over 700 entries to receive one of handful of merit awards.

Congrats to everyone who worked on the project and EarthJustice for a super successful campaign.

You can see big winner here:
www.stopsoot.org

Regularity in effect. Underground promises, Underground delivers. Each and every day a little bit of somethin’ somethin’ to contemplate, peruse, perchance, perhaps - a tiny bite of je ne sais quoi to add to your daily thinking on things like the role of advertising to help non-profits achieve their goals, the resurgence of the handwritten letter as a form of effective communication amongst friends, the responsibility of co-passengers on public transportation to warn one another of unknown substances on plastic seats, or the underestimated role that something as seemingly silly as soot plays in global warming.

That’s right, people. Soot.  AKA Black Carbon.

Soot is responsible for 25% of global warming.

Bet you didn’t know that.

Read the rest of this entry »