February 8th, 2011 by Underground
Do you know where your electricity comes from?
You may be surprised! Take the fun quiz underground* made for the Union of Concerned Scientists and learn who’s got the power!
December 2nd, 2009 by lindsay
The Story of Cap & Trade
Check out this new video about cap & trade from Annie Leonard, the woman who brought is “Story of Stuff.”
There are about as many takes on cap and trade as there are environmental groups, which isn’t surprising given the system’s complexity and multiple permutations. The big take home message in this one is that the simplicity and promise of cap and trade evaporate when we try to enact it in the real world.
Wherever you stand on cap and trade, it’s hard not to be delighted by Free Range Studio’s spunk and style. And I’m always charmed when cartoons commingle with real life. Annie Leonard is happy to hop into cartoon land to talk about cap and trade, but it’s clear that she wants it to stay on that side of the divide.
November 4th, 2009 by lindsay
HOW Magazine’s Interactive Award Winner
Not to toot our own horn, but…
The rest of the world will find out in April when HOW Magazine publishes its 11th Annual Interactive Design Award edition, but YOU, dear Underground Blog Reader, get the low down skivvy on the inside tip:
WE WON! WE WON! WE WON!
(Not that we care about that kind of thing.)
But we are rather proud that StopSoot.Org – the video, website and ad campaign we created for EarthJustice – was selected out of over 700 entries to receive one of handful of merit awards.
Congrats to everyone who worked on the project and EarthJustice for a super successful campaign.
You can see big winner here:
www.stopsoot.org
April 27th, 2009 by lindsay
Little is the new big.
Regularity in effect. Underground promises, Underground delivers. Each and every day a little bit of somethin’ somethin’ to contemplate, peruse, perchance, perhaps – a tiny bite of je ne sais quoi to add to your daily thinking on things like the role of advertising to help non-profits achieve their goals, the resurgence of the handwritten letter as a form of effective communication amongst friends, the responsibility of co-passengers on public transportation to warn one another of unknown substances on plastic seats, or the underestimated role that something as seemingly silly as soot plays in global warming.
That’s right, people. Soot. AKA Black Carbon.
Soot is responsible for 25% of global warming.
Bet you didn’t know that.
