Underground Ads (Advertising, Design & Strategy for Non-Profits

not only is our production designer, brad, a patient man when it comes to printing substrates and traffic jams, but his patience also looks fantastic in a hazmat suit.

brad suited up for a campaign we created for earthjustice earlier this year to urge the epa to regulate and classify coal ash as a hazardous waste. this campaign also had john and me traveling across the country to interview victims of coal ash contamination in kingston, tennessee and waterflow, new mexico, getting stranded in houston {the airport kinda smells like ketchup} and getting caught {slightly} speeding in a little town called cuba along the way {”officer, i’m trying to make up time from being stranded in houston”}. we worked with a talented photographer and retoucher who generously dedicated their time for this project, and this is essentially why our work is good… ’cause our clients do good work.

Here are Julie, Irene, and I gearing up for the first ever hebdomadal Underground lunchtime run. We endured five minutes of unseasonable rain and one inflamed iliotibial band through six miles of gossip and glory, and we all lived to tell about it. If this sounds like your idea of fun, join us next week! E-mail Lindsay@undergroundads.com and I will hook you up with the details. While you’re contemplating our invitation, check out this cool mapping tool and see the route we took.

If you’re even reading this it’s probably because you were already hook, lined, and sinkered by the musings of Underground*s own Lindsay Meisel - who has written a bunch and some of these thoughtful UA blog bites. And if you didn’t know yet, she’s sort of a big deal (in a very petite frame).

Well, I mean, it’s because of Lindsay that I have to look up words like hebdomadal.  When I first joined team UA, I profiled all the people here  (of course you do this type of recon too when you’re the newb). Lindsay is the first one in the office. She walks around in socks. She has the best, most colorful lunches (that she prepares herself) and ritualistically eats in the conference room where the light is more enormous than any other spot in the office but most importantly where she is away from the liquid crystal of her flat screen canvas where her work day word play happens as Underground* Ads Copywriter. “Lindsay is bar far, the most, no bullsh!t writer* I’ve worked with;*by rule, writers are full of it. she does drink a lot though”, describes John G., UA’s Artistic Director.

Underground* has gotten a lot of rad clients in the front lines of the  green //  climate // energy  discourse which makes Lindsay a whole person at her desk - the coalescence of things she is passionate about: words and environment. And very recently, Lindsay was featured as Breakthrough Institute’s Fellow of the Month, where you can read more about her here.

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If you are on twitter and have an interest in climate change, The Guardian UK just put out its top 50 twitter accounts around climate.

Also, if you think the oil spill is big, try spilling it on your home town/city/state. This utility overlays a scaled representation of the Deepwater Horizon spill onto a Google Earth view of any city you choose. (Thanks, Atlantic Monthly).