Underground Ads (Advertising, Design & Strategy for Non-Profits

We’re very proud of our latest campaign, which we launched earlier this month in collaboration with La Colectiva de Mujeres at La Raza Centro Legal and the Labor Occupational Health Program at UC Berkeley, all made possible by a grant from the New Routes to Community Health program.

As you can see, it features portraits of the members of La Colectiva in outdoor advertising that’s running throughout San Francisco, and it’s designed to change perceptions about domestic workers while it produces more work for La Colectiva and more members, too. Reminding employers of domestic workers about the importance of that work– cleaning and organizing their homes, caring for their families– reminds them that is dignified work worthy of respect. Domestic work means a solid job for many immigrant women in San Francisco, and the campaign is designed to highlight the mutual benefits both employer and employee receive. The stunning portrait photography by Joseph Cultice only reinforces the immense strength and dignity of the women of La Colectiva.

Read the rest of this entry »

Not to toot our own horn, but…

The rest of the world will find out in April when HOW Magazine publishes its 11th Annual Interactive Design Award edition, but YOU, dear Underground Blog Reader, get the low down skivvy on the inside tip:

WE WON! WE WON! WE WON!

(Not that we care about that kind of thing.)

But we are rather proud that StopSoot.Org - the video, website and ad campaign we created for EarthJustice - was selected out of over 700 entries to receive one of handful of merit awards.

Congrats to everyone who worked on the project and EarthJustice for a super successful campaign.

You can see big winner here:
www.stopsoot.org