For twenty years, Baykeeper has been on the front lines of the fight to protect the San Francisco Bay from pollution, as advocates and scientists, on the water and in the courts. Underground was proud to recently complete a new set of materials for the organization, including a report on its response to the Cosco Busan spill, the organization’s 2008 Annual Report, and now, it’s new agency brochure.

Baykeeper’s communications challenge today is making sure that that everyone who cares about the Bay understand both the very real threats to the health of the Bay and our ability (with Baykeeper’s help, of course) to fully protect and restore the Bay. To address that challenge, Underground decided to develop a concept for the brochure that heightened these contrasting views of the Bay as both remarkable and irreplaceable, habitable and vulnerable, swimmable and pollutable. The end result is a brochure that conveys both the beauty of the Bay we all love and the vital work that Baykeeper is doing to defend it.

This entry was posted on Thursday, October 1st, 2009 at 3:30 pm and is filed under underground. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.