http://undergroundads.com/2009/06/16/no-such-thing-as-altruism-but-is-sure-does-sell-a-car advertising, design & strategy for non-profits Fri, 30 Jul 2010 00:46:50 +0000 http://wordpress.org/?v=2.7 hourly 1 http://undergroundads.com/2009/06/16/no-such-thing-as-altruism-but-is-sure-does-sell-a-car/comment-page-1#comment-308 Forex Rebellion Wed, 30 Dec 2009 07:16:10 +0000 http://undergroundads.com/?p=269#comment-308 You have a beautiful post. Great job! Actually when I visit this blog, I love much. I found a lot of articles here are very inspiring. Including this one. Hope you keep update this blog and I am sure I will often come revisit your blog. You have a beautiful post. Great job! Actually when I visit this blog, I love much. I found a lot of articles here are very inspiring. Including this one. Hope you keep update this blog and I am sure I will often come revisit your blog.

]]> http://undergroundads.com/2009/06/16/no-such-thing-as-altruism-but-is-sure-does-sell-a-car/comment-page-1#comment-193 KC Fri, 10 Jul 2009 21:26:10 +0000 http://undergroundads.com/?p=269#comment-193 Great food for thought. While idealists may dislike the idea, it seems that the popularity of altruism is directly dependent on the ratio of personal sacrifice to the visibility of these good deeds. I saw this relationship demonstrated over and over again when I worked for a luxury car dealer. Our most luxurious model was available as a hybrid, which was a great improvement on the non-hybrid version, but had nothing on smaller models with less power and fewer bells and whistles. In fact, the gas millage really wasn't much better than the average, non-hybrid SUV (20c/22hwy). But this car had a V8 engine, could pump out 438 horsepower, and even included a massage chair, providing the bragging rights that come along with that hybrid decal without any sacrifice in luxury or performance. It's like saying, "I'm going to buy a big, wasteful luxury vehicle, but I don't want anyone else to think that I'm completely selfish, so I'll buy one that's slightly less wasteful than the standard model." Needless to say, they sold like crazy. Great food for thought. While idealists may dislike the idea, it seems that the popularity of altruism is directly dependent on the ratio of personal sacrifice to the visibility of these good deeds. I saw this relationship demonstrated over and over again when I worked for a luxury car dealer. Our most luxurious model was available as a hybrid, which was a great improvement on the non-hybrid version, but had nothing on smaller models with less power and fewer bells and whistles. In fact, the gas millage really wasn’t much better than the average, non-hybrid SUV (20c/22hwy). But this car had a V8 engine, could pump out 438 horsepower, and even included a massage chair, providing the bragging rights that come along with that hybrid decal without any sacrifice in luxury or performance. It’s like saying, “I’m going to buy a big, wasteful luxury vehicle, but I don’t want anyone else to think that I’m completely selfish, so I’ll buy one that’s slightly less wasteful than the standard model.” Needless to say, they sold like crazy.

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