December 4th, 2008 by Underground

Smart Design

I’ve come across some amazing design innovations this week that I thought would be fun to share. It’s wonderful to see that product and package design are moving towards sustainability – and great to see that it’s being recognized!

Paper Water Bottle

Paper Water Bottle


The 360 Paper Bottle is a container that is versatile in its range of consumer applications. It is made from food-safe and fully recyclable materials. It strategically decreases energy consumed throughout the product life cycle without sacrificing functionality, and enhances everyday consumer usage by offering an environmentally friendly experience.
By Brand Image

Straw Straw, by Yuki lida (Japan)

Straw Straw, by Yuki lida (Japan)

The original meaning of the term “straw” was “wheat straw”. Wall art depicting people using straws of wheat to drink from have been discovered from ancient Mesopotamian ruins. Straws of wheat are forms created by nature; they are materials that return to the soil. There’s no waste in either the shape itself, or in its actual existence.
By Yuki lida

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